Wilbur, Perfecting The Art of Travel
ABOUT US
We are a boutique, full-service tour operator specializing in bespoke travel across East Africa.
We don’t just plan safaris. We craft journeys that stay with you — long after the dust has settled and the sunsets fade.
Born from a deep love of Africa’s wild places, our approach is personal and precise. We create experiences for discerning travellers who seek more than just luxury — who want meaning, depth, and the kind of beauty that cannot be staged.
Whether it’s your first time on safari or your fifth, we believe your journey should unfold effortlessly. Every detail considered. Every moment purposeful.
We partner only with those who share our values — conservation-minded lodges, expert guides, and communities that protect what makes Africa extraordinary. These relationships allow us to offer something rare: access to the truly special, often unseen side of safari life.
Our Ethos
Quiet Luxury. Deep Respect. Unforgettable Moments.
We design with care — not just for our travellers, but for the people and places that host them. Our safaris are grounded in:
Cultural Sensitivity — We honour the voices and traditions of the communities we engage with.
Sustainable Travel — We prioritise properties and practices that support conservation and local economies.
Emotional Intelligence — Every itinerary is a reflection of the traveller — their pace, preferences, and passions.
Why Travel With Us
Privately Owned, Personally Led
Wilbur is an independent, privately owned company, offering a level of personal care, discretion, and attention.
Exceptional Partnerships
We work exclusively with a handpicked network of East Africa’s finest lodges, private camps, expert guides, and aviation partners — relationships built on trust, quality, and shared values.
Bespoke Journeys
Every itinerary is thoughtfully designed to reflect your individual style, interests, and pace - creating journeys as unique as the travelers who take them.
Seamless Service
From your initial enquiry to your journey’s return, a dedicated advisor is with you every step of the way, ensuring a seamless, effortless experience.
A Commitment to Giving Back
Through our support of the MX4 Foundation, your journey helps protect vulnerable children and empower communities across East Africa.
Born from a love of Africa
Wilbur was created from a genuine love for Africa and a desire to share its extraordinary beauty with discerning travelers. Maya Morgan, who has lived across eight countries by the age of 15, brings a lifetime of adventure; from skiing in the Alps to hiking the Himalayas and mountain biking in Colorado. Yet, it was Africa that truly captured her heart. Now based in Nairobi, Maya’s deep local connections and refined appreciation for quiet luxury ensure every journey is both authentic and effortlessly elegant.
With decades of experience in security across Africa, Dean Morgan brings a level of care and protection that is rare in the travel world. His background in close personal security means every detail of your journey is considered with your safety in mind so you’re free to enjoy every moment, knowing you’re in expert hands.
Wilbur was born not only to create unforgettable experiences but also to support meaningful change through our associated non-profit work in the region. With us, your safari is more than a trip, it’s a carefully curated journey, built on trust, expertise, and a shared passion for the timeless magic of Africa.
Let It Begin
This is where it starts — with a conversation, a sense of curiosity, and a continent that has the power to change how you see the world.